Alternative payment solutions give customers flexibility and convenience by letting them choose their preferred payment options. Offering a choice of APMs at checkout is crucial for staying competitive and improving conversion rates, as payment preferences differ significantly by location and demographic. Payment type

Online - transactions processed directly through a bank or payment provider's online platform

Cash payment - customers generate a voucher or payment code and complete the transaction in cash

Wallet - transactions are processed through a digital wallet, allowing customers to pay directly from stored funds or linked accounts

Payment flow

Direct - customer completes the payment without leaving the merchant's website or app

Redirect - customer is redirected to a third-party site to complete the payment

It is important to understand which payment methods are popular in local markets, know their apm insights and requirements to process smooth cross-border transactions and adapt to regional trends.

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